FOLLOW US

For years on end, Twitter has reigned supreme as one of the most popular social media platforms, commanding the same levels of respect that Facebook and YouTube garner.

Ordinary people, businesses, and public figures use Twitter to communicate with others, sell products/services, and promote ideas.

However, the world of technology is always advancing and evolving. It's for this reason that room for the next best thing will invariably exist. Oftentimes, this comes at the expense of previous creations.

Right now, the world is watching this play out in real-time with Twitter.

Threads, a new social media platform based on conversation-sharing, now appears to be dominating the tech space.

Out with Twitter, in with Threads?

Since the inception of Threads less than one week ago, 100 million users have accounts on the platform. Meta CEO Mark Zuckerberg is the mastermind behind Threads and notes the social site's purpose is to create an amicable environment for people to engage with one another.

Nonetheless, the rise of Threads just may engender the downfall of Twitter. Within five days (and without beginning any promotions), Threads' launch correlates with a major decline in traffic to Twitter.

Right now, one primary factor attributed to Threads' breakout success is its connection to Instagram. Users of the latter platform can easily set up Threads accounts and even have their Instagram followers automatically carry over to Threads.

If Threads continues at its current rate, it may permanently overshadow Twitter in a relatively short timeframe.

Backlash from Elon Musk

Less than one year ago, Musk purchased Twitter, pledging to transform the platform and increase its popularity. Needless to say, the success of Threads significantly derails this agenda.

Musk, so far, has accused Zuckerberg of "cheating" and initiated litigation accusing Meta of using former Twitter employees to create Threads.

Furthermore, the new Twitter owner is on record labeling Zuckerberg as a "cuck," calling Threads a watered-down version of Instagram, and endorsing a "d*ck-measuring contest" between himself and the Threads founder.

Ironically, the heightened competition between Musk and Zuckerberg comes amid reports of the pair agreeing to a cage fight with one another.