With 2018 coming to a close in the coming weeks, many business have been recapping their year, and announcing what customers can expect in the following year. 2019. And if you’re a coffee lover, like myself, you’ll be happy to hear that Starbucks has plenty of plans to create more drinks, and make those drinks more accessible to all of us next year.
Starbucks plans to partner with Uber Eats, and bring your latte’s (or whichever drink you fancy) to you. The company announced that in 2019, one quarter of all Starbucks stores will deliver. This change comes after a successful test of Starbucks delivery drivers in Tokyo, Japan, and Miami, Florida.
With this change, and a few others planned for 2019, Chief Executive Officer of Starbucks, Kevin Johnson, says they will experience more success next year than this year.
“Coffee is one of the fastest growing beverage categories globally and our over 350,000 partners around the world who wear the green apron are now serving 100 million customer occasions a week,” said Johnson. “We have long been performance driven while staying true to our mission and values to create positive change and global social impact. The leadership team and I believe Starbucks is better positioned than ever for continued success.”
Starbucks has also had incredible growth in China with a similar delivery program. As part of a partnership deal with Alibaba (a major tech company in China), and Ele.me (China’s largest food delivery platform), Starbucks has reached 2,000 stores across 30 cities in China since launching three months ago. Ele.me has 3 million registered delivery riders, and because of the large number, Starbucks expects their China delivery program to increase next year.
Another way Starbucks plans to bring more coffee to consumers, and also make more money, is by increasing the types of at-home coffee options. Now Nespresso users, and Dolce Gusto users, will have options to brew Starbucks coffee in their machines.