Starbucks has also had incredible growth in China with a similar delivery program. As part of a partnership deal with Alibaba (a major tech company in China), and Ele.me (China’s largest food delivery platform), Starbucks has reached 2,000 stores across 30 cities in China since launching three months ago. Ele.me has 3 million registered delivery riders, and because of the large number, Starbucks expects their China delivery program to increase next year.
Another way Starbucks plans to bring more coffee to consumers, and also make more money, is by increasing the types of at-home coffee options. Now Nespresso users, and Dolce Gusto users, will have options to brew Starbucks coffee in their machines.
