In a nutshell, Warshak marketed Enzyte to men, selling the notion that a “natural” blue pill would engender a larger penis and more fun in the bedroom. Moreover, Warshak knew that his customers would appreciate the ability to purchase Enzyte with discretion for obvious reasons; this ultimately opened a pathway for what prosecutors would later describe as a “scam” for exploitative purposes.
The Fallout
Warshak faced accusations of offering to provide male consumers with a “free” Enzyte sample; the only caveat here involved obtaining the consumers’ credit card information to cover postage fees.
Then, Warshak allegedly billed the men for more than the agreed-upon dollar amount. Prosecutors maintain that Warshak banked on men’s embarrassment of needing Enzyte in the first place as leverage to keep them from reporting the alleged scam to authorities.
Eventually, however, this all caught up with Warshak, hence the inevitable fallout. According to witnesses testimonies, the Enzyte founder signed up consumers for automatic monthly payments, without their consent. This would later lead to class-action lawsuits; furthermore, additional testimonies claiming that Warshak ordered the distribution of false Enzyte results for marketing purposes didn’t do him any favors.
