California cannabis giant Stiiizy is once again facing legal challenges over allegations that it marketed high-potency THC products to minors. A new lawsuit, filed in Los Angeles state court, accuses Stiiizy of deceptive marketing practices that allegedly led to cannabis-induced psychosis in a teenage user.
The lawsuit was brought by an anonymous resident of Contra Costa County, referred to as “KG.” The complaint alleges that while KG was in high school, Stiiizy’s marketing tactics, which included promoting high-THC vapes, led to manic and psychotic episodes, ultimately resulting in hospitalizations. This marks the second time this year that Stiiizy has been sued over similar claims, with another case filed in Northern California.
Stiiizy New Lawsuit : Allegations of Deceptive Marketing
The central accusation in both lawsuits is that Stiiizy failed to warn consumers, particularly young people, about the dangers of its high-potency THC products. Instead, the company allegedly marketed its products as remedies for anxiety and stress, without adequately disclosing the risks. The complaint highlights Stiiizy’s use of vibrant colors, pulsating music, and social media ads featuring young people, all aimed at attracting a youthful audience.
