However, during his Uncensored interview, Bilzerian admitted that his relentless pursuit of pleasure ultimately left him feeling empty. After nearly a year away from social media, he reflected on his past, revealing that his extreme lifestyle led to addiction cycles, seeking ever-greater thrills to sustain his highs.
Bilzerian has also spoken about his declining health due to excessive partying, drinking, and drug use, revealing that he suffered two heart attacks before the age of 32.
Financial Struggles and Business Ventures
Bilzerian still runs Ignite International Brands Ltd., which sells electronic cigarettes, CBD oils, water bottles, and vodka.
The company, headquartered in Toronto, Canada, became publicly traded in January 2019 under the ticker BILZF. However, financial reports indicate Ignite lost over $50 million in 2019, primarily due to excessive marketing and office rental expenses.
U.S. prosecutors have also accused Paul Bilzerian of retaining de facto control over Ignite, improperly funneling money into the company while owing over $180 million to the U.S. Securities and Exchange Commission.
Selling His Lavish Lifestyle
Despite projecting immense wealth online, cracks in Bilzerian’s empire surfaced when Ignite filed for bankruptcy, revealing massive expenses and potential familial financial support. He has since pivoted to business and even dabbled in relationship advice.
