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Elon Musk filed a lawsuit against Media Matters on Monday in federal court in Texas. He promised on Saturday that he would pursue a “thermonuclear lawsuit” against the liberal watchdog group that the court documents claim “manufactured” posts on X to place ads from major brands next to anti-Semitic material.

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Thermonuclear Lawsuit

Musk’s social media platform accused Media Matters of creating the controversy in their quest to “drive advertisers from the platform and destroy X Corp.,” according to the lawsuit.

X, formerly known as Twitter, is currently embroiled in a thermonuclear lawsuit, with allegations that the organization intentionally defamed the platform.

 This controversy erupted after the publication of a report by Media Matters, revealing that ads for major brands had appeared next to Naxism posts. And major advertisers like IBM and Comcast put their ads on hold.

Since Elon Musk's acquisition of Twitter for $44 billion in October 2022, the platform has faced a continuous exodus of advertisers. Musk's controversial posts and unwavering support for Freedom of the Press have contributed to advertiser wariness. The platform, initially recognized as Twitter, was accused of censoring Right Wing voices.

X says data will reveal all

X Chief Executive Linda Yaccarino addressed the situation in a note to employees, emphasizing the company's commitment to combat antisemitism and discrimination.

 Despite the temporary pause in investments by some advertisers, Yaccarino asserted that the company's data would reveal the real story.

In a Reuters interview, Media Matters President Angelo Carusone challenged X's claims of introducing safety protections, stating that their findings contradicted the platform's assurances. Carusone accused Musk of being a bully who uses meritless lawsuits to silence accurate reporting. Musk, in response, acknowledged the placement of ads alongside the identified pro-Nazi content.

Prominent figures, including SiriusXM broadcaster Megyn Kelly, rallied behind Musk, pledging support for the platform. Kelly labeled Media Matters as "vile, disgusting, and dishonest," accusing them of attempting to take down X and Elon Musk.

As the lawsuit progresses, the controversy will intensify, drawing attention to issues of defamation, ad placement, and the ongoing battle over free speech on the platform.