Selling a home really requires a strategic plan and an agent that knows how to tailor a custom made plan for you. Cookie cutter methods don’t work when it comes to selling homes and you’ll understand why as you work through this section. If an agent is going to market your home effectively they have to understand the market as well as your individual needs. If you take one thing away from reading this section it should be that.
Another of the main assertions in this section may come as a big surprise to most home owners – traditional open house are not a good selling strategy. They may sound like a good way to drive traffic through a home, but statistically that’s not the case at all. Only about 1% of all homes sold are a result of an open house and for the disruption and liability they cause the seller they’re simply not worth the bother. Real estate agents that insist on using this tactic aren’t doing their clients any favors:
“Some real estate agents have to do open houses, or they wouldn’t know where to find their next prospect if it hit them in the face. What consumers need to understand is that “real buyers” schedule appointments to see homes they are interested in viewing.”
