Twitter Is at Risk of Losing its “Magic,”, Says Former Executive at the Social Platform


The former executive said rival platforms were “not consumer or user friendly” and that Twitter needed to “convince” users of the benefit of subscribing. 

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“Elon obviously has a particular way he likes to manage and approach things that’s quite different from the way Twitter has been managed in the past,” he told BBC News. “There’s a lot of people who are in ‘wait-and-see’ mode.”