Twitter Is at Risk of Losing its “Magic,”, Says Former Executive at the Social Platform

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The former executive said rival platforms were “not consumer or user friendly” and that Twitter needed to “convince” users of the benefit of subscribing. 

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“Elon obviously has a particular way he likes to manage and approach things that’s quite different from the way Twitter has been managed in the past,” he told BBC News. “There’s a lot of people who are in ‘wait-and-see’ mode.”