Uber Moves to Re-Brand a Positive Company Image

A full account of the Uber hacking scandal can be viewed on USA Herald by clicking here.

Uber’s Shot at Redemption

Despite the magnitude of the foregoing scandals, Uber seems determined to salvage what remains of their business. On Monday, Dara Khosrowshahi, Uber’s new CEO, released a series of videos. The foregoing content’s purpose is to alert customers of the company’s new policies.

In one commercial, Khosrowshahi shares the hereinafter remarks with viewers:

“Moving forward, it’s time to move in a new direction. This begins with a new leadership and a new culture. One of our core values as a company is to always do the right thing. If there are times when we fall short, we commit to being open, taking responsibility for the problem and fixing it.”

Whether or not Uber successfully rebrands themselves as a safe and positive company currently remains to be seen. The Hill moreover affirms that Lyft, another rideshare service which is in competition with Uber, has benefited from the plethora of scandals Uber has faced between 2016 and 2018.