Walmart announces new Walmart+ membership to compete with Amazon

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Walmart has announced plans to roll out a new membership program, Walmart+, to rival the massively successful Amazon Prime membership program which boasts over 150 million members.

Walmart+ is slated to cost $98 annually and offers additional perks, including free grocery delivery, discounts on Walmart gas, plus the ability to use a mobile phone to checkout instead of card or cash.

This isn’t the first time Walmart has sought to unseat Amazon’s grip on the e-commerce market. In 2019, the company tested another $98 program called Delivery Unlimited, which offered free grocery delivery as well.

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Walmart ended up scrapping the program and intended to launch another version of Delivery Unlimited in Spring 2020, but was delayed due to COVID-19. Just recently, the company rebranded the program, calling it Walmart+ with additional perks.

Rather than offer free-shipping on all orders, Walmart has opted to offer free shipping on orders over $35. The cost of shipping for non-members of Walmart+ is estimated to be $9.