After 2016 loss, Democrats know they need white male voters

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“How the hell do we get to the place where a lot of you think the rest of the country doesn’t see you, or know you?” Biden asked the mostly male crowd.

When Rep. Tim Ryan, D-Ohio, announced his campaign earlier in the week, he said his more centrist approach could appeal to working-class voters like those in his district, which embodies the Rust Belt terrain that Trump won.

Sen. Amy Klobuchar, D-Minn., said her no-frills style has delivered white Midwestern voters before, while former Rep. Beto O’Rourke, D-Texas, uses his star appeal that helped him in Texas’ well-educated suburbs. Vermont Sen. Bernie Sanders has said his economic populism will bring rural white voters back to the Democratic fold.

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Polling makes clear why Democratic are searching for the right messenger.

White men make up typically make up about one-third of the electorate. In 2018, 41 percent of them voted for Democrats, according to AP VoteCast, a survey of the national electorate. While Democrats’ strength among women won headlines and was often credited with Democrats’ strong showing, white men also moved to the Democrats column. VoteCast showed Democrats won the votes of 46% of white male college graduates, a figure that has given some in the party hope.