A Tale of Two CEOs: Ford CEO Responds to Elon Musk on Twitter


Ford vs Tesla Friendly Competitors

Tesla’s charismatic CEO, Elon Musk founded the car company in 2003. And it almost immediately began to dominate the electric and autonomous auto market with the Model S, Model 3, Model X, and Model Y. The electric car and smart car space, once considered a niche industry has come into its own. Growing through innovation and marketing Tesla sold 499,550 vehicles in 2020.

Ford’s new CEO, Jim Farley, is responsible for pushing through the production of Ford’s new Mach-E  SUV. And in the first two months of 2021, they sold 3,739 electric vehicles.

Adam Jonas, a Morgan Stanley analyst reported to investors on Tuesday that, “Tesla’s share of the BEV (battery electric vehicle) market declined significantly to 69% vs. 81% in the prior year. The Ford Mustang Mach-E accounted for nearly 100% of the share loss.”

Michelle Krebs, an Autotrader.com analyst, said the tweet from Musk illustrates Ford is “top of mind.” But Ford, the new kid on the electric car block, is all grown up.