Since Adobe hasn’t reported volumes, it’s difficult to know if the sales numbers are higher due to items costing more in 2022, or if the higher sales numbers are a result of more purchases.
Black Friday has long been an indicator of whether the e-commerce market and consumer confidence are faring well.
Consumers spent $5.29 billion on Thanksgiving Day which was a 2.9% increase over 2021, per Adobe.
Black Friday hauled in 11.2 billion, which was $2 billion more than projected.
Cyber Monday is projected to grow 5.1% over last year with $11.2 billion in sales, Adobe said.
Online holiday shopping is growing at a slower pace than in the previous year. And it continues to break records.
Per Adobe, Cyber Week 2022, is estimated to generate $34.8 billion in online spending. And that represents 16.3% of the November to December holiday season.
