Retailers were expecting consumers to hit the stores after two years of the pandemic. Black Friday did not draw a huge crowd for in-store shopping.
Consumers spent $5.29 billion on Thanksgiving Day which was a 2.9% increase over 2021, per Adobe.
Black Friday hauled in 11.2 billion, which was $2 billion more than projected.
Cyber Monday is projected to grow 5.1% over last year with $11.2 billion in sales, Adobe said.
Many Americans put smartphones to make their holiday purchases, with data from Adobe showing mobile shopping represented 48% of all Black Friday digital sales.
Analysts have been predicting that the online holiday shopping season this year, was going to be fairly unimpressive. The first three weeks of November had flat online sales numbers, Experts believed this was the result of a weak economy and inflation. It was expected that in-store retail shopping would dramatically rise since the pandemic restrictions are over.
Thanksgiving weekend brought more online business than expected.
