The Amazon Key: Amazon’s New Delivery Initiative

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Amazon recently announced their “New Level of Delivery Convenience for Prime Members,” with the Amazon Key. The Amazon Key is a new service for prime members who can give access to their home for in-home delivery at no extra cost. It will start off being available in 37 cities across the United States with a goal to expand to more states and possibly global. The Amazon Key allows customers to grant secure home access for guests and service providers, such as Merry Maids, Rover and professional services from Amazon Home Services on the horizon.

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Per Amazon’s Vice President of Delivery Technology, Peter Larsen, the “Amazon Key gives customers peace of mind knowing their orders have been safely delivered to their homes and are waiting for them when they walk through their doors. Now, Prime members can select in-home delivery and conveniently see their packages being delivered right from their mobile phones.”

There are some questions about this new service that needs to be addressed considering consumers are allowing a perfect stranger into their home just to deliver a package in-home versus the front door.

  • What is the screening process for Amazon Key’s delivery staff?
  • Does the “Amazon Cloud Cam” capture every angle of your home?
  • A front door security cam is fine and dandy but once the delivery person is in your home is there a time constraint?  Ideally, it would be smart for consumers and said delivery staff to know this is the only allowed time to be in a consumer’s home.
  • Similar to Uber and Lyft when they send a picture of the driver to pick you up, will they give prime members a picture of the person entering their home?
  • Though it is understandable to want your packages delivered in a safe and no hassle environment like your home what happens when Amazon implements drone delivery?

Amazon states that once set-up is complete, receiving in-home delivery is as simple as a click. Customers will be able to select “in-home” while shopping and Amazon handles the rest. Amazon Key allows customers to have their packages securely delivered inside their home without having to be there. Using the Amazon Key app, customers stay in control and can track their delivery with real-time notifications, watch the delivery happening live or review a video of the delivery after it is complete.

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Nina Pena
Nina Pena is a technology, fashion and lifestyle writer based in Austin, Texas. Her technology knowledge stems from her experience working with Dell, Edelman and HP. Nina’s articles and product reviews cover the latest gadget, lifestyle and fashion trends for the last 15 years. As media, she has also covered SXSW and CES for over a decade in a row. Additionally, she has covered NYFW and Global Fashion Week events. A native Austin, Texan and former San Francisco resident, Nina brings a unique perspective to her coverage. She was a regular contributor for SF Examiner and CuteGeek.com until winter of 2017. In 2015 Nina founded and launched Hi-techChic.com, a site that includes technology and fashion product reviews, coverage of industry events and press releases.