Expert Advice November 13, 2017
2017 Marketers Report: Millennials and their shopping behaviors
When it comes to marketing, businesses need to be very aware of the increasing spending power of Millennials. This group,…
Expert Advice November 7, 2017
The Three Millennial Types Every Marketer Needs to Master
Millennials will eventually replace Boomers as the largest group of workers and consumers. Because of this, it is important for…
Expert Advice October 12, 2017
What Social Psychology Brings When Marketing to Women
As research tells us more about the brain and the differences in the female and male brains, the way that…
Expert Advice October 3, 2017
How Marketers Use Research to Create Effective Advertising Campaigns
The marketing industry is waking up to the reality that an effective advertising campaign requires strong research to back it…
Expert Advice October 2, 2017
The Marriage of Science and Marketing
The marketing industry has been transformed in recent years. In the past, there was a vague understanding that certain types…
Expert Advice October 2, 2017
Marketing Your Brain – How Social Psychology and Neuroscience Have Changed the Game
The buzzwords for marketing in the 1950’sand 60’s were Consumer Behavior. Marketers realized that they could sell more products by…
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