The dynamic duo of Beyoncé and Taylor Swift are more than just chart-toppers. The stars are both savvy businesswomen. And last year they became the saviors of AMC, one of America’s largest cinema chains.
The superstars are very good friends. They showed up for each other’s movie premieres. And often attend each other’s concerts.
Their combined talent in the entertainment industry wielded a transformative power that significantly impacted the revenue streams of AMC. And forever changed the landscape of film distribution.
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Beyoncé and Taylor Swift Maximize Profits
AMC’s resurgence in the fourth quarter of 2023 stunned industry observers. The primary catalysts were the concert movies Taylor Swift: The Eras Tour and Renaissance: A Film By Beyoncé.
