The company took a long-term viewpoint on the situation. In a statement, they said, “We completely understand the new Snapchat has felt uncomfortable for many. However, this new foundation is just the beginning and we will always listen closely to find new ways to make the service better for everyone.”
Anytime a product undergoes changes its users are likely to be resistant. Since that time, Jenner has been using the platform and the ill-will the celebrity had toward the platform seems to have ended. As long as the changes made by Snapchat are for the longevity of the platform, this minor PR debacle will likely fade into the past.
Product fixes and expansion
Snapchat has worked to fix many of the issues that users such as Kylie Jenner have been disappointed with. For instance, the company has spent most of the past year re-tooling its Android app, which lagged behind the iOS version of the platform.
In other product news, Snapchat is doing more with augmented reality (AR) such as Lenses. It found over 70% of users viewed a Lens daily. By the end of last year, over 300,000 Lenses had been created and viewed a total of 35 billion times. In a new initiative the company calls Lens Challenges, users can create a Lens themed to a particular song, holiday, or event.
