CFPB sues TransUnion for engaging in deceitful marketing, digital dark pattens


Furthermore, TransUnion agreed to the formal law enforcement order requiring it to stop its deceptive marketing and digital dark pattern practices on its website.

Moreover, the company agreed to warn consumers that lenders are not likely to use the scores they are supplying, obtain the express informed consent of customers for recurring payments for subscription products or services, and provide an easy way for people to cancel subscriptions.

The CFPB alleged that TransUnion, its two subsidiaries, and Danaher violated the 2017 law enforcement order. The federal regulator also alleged that the company violated the Consumer Financial Protection Act of 2010, Regulation V, which implements the Fair Credit Reporting Act, and the Electronic Fund Transfer Act.

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In the lawsuit, the CFPB alleged that TransUnion used dark patterns to trick customers into recurring monthly charges and to make it difficult to cancel them.

The federal regulator noted that TransUnion integrated deceptive buttons on its website that gave an impression that consumers could see their free credit report and obtain their free credit score. The company asked consumers to provide their credit information, supposedly part of an identity verification process.