As for coffee, Coke owns Gold Peak and Georgia. Neither of those brands, however, offer hot, ready-to-drink coffee.
According to Coca-Cola President and CEO James Quincey, “Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand.”
Quincey also notes that the coffee market is growing 6 percent per year.
Coke’s Plans for Costa?
Quincey did not say how the company would expand Costa, only saying that it would look to bring the brand “to more people in more places.” He also hinted that the company would capitalize on Costa’s hot drink convenience store model. Besides operating dedicated coffee shops, Costa also supplies machines in grocery stores and gas stations for buyers to grab a cup of coffee.
Costa also does not have a physical presence anywhere in North or South America.
