A sunglass company is under fire after celebrating drug use in one of their social media posts. The company, Goodr, made this post on all social media platforms:
“If you ever go on a run (or a spiritual LSD journey) in the desert, make sure you take these purple shades with orange lenses. If you start hallucinating a crying purple dragon (while Hans Zimmer plays in the background), you’re gonna want him to see your eyes. Trust us.”
If you ever go on a run (or a spiritual LSD journey) in the desert, make sure you take these purple shades with orange lenses. If you start hallucinating a crying purple dragon (while Hans Zimmer plays in the background), you’re gonna want him to see your eyes. Trust us. pic.twitter.com/EjLjcuZOEL
— RUN goodr (@goodr) December 29, 2018
Immediately that post started receiving backlash for what the company followers call insensitivity.
One women wrote she won’t be wearing the glasses until the company apologizes, “I love Goodr’s a lot I have 5 pairs and both my daughters has a pair . Until the drug abuse campaign is taken away we will not be purchasing any new ones . This is a disgrace to people in recovery , runners , and your entire customer platform . Change it.”
Another women wrote than this was a huge a marketing fail, “I can’t believe one, let alone an ENTIRE marketing team, thought advocating hallucinogens and Vicodin is a good marketing campaign! 😡. SHAME on you Goodr!!!”
