Goodr released a short statement apologizing for being insensitive.
We are truly sorry. https://t.co/IkZRyoqk5N
— RUN goodr (@goodr) January 5, 2019
“In response to our recent post for our Pineapple Painkiller sunglasses, we think you all deserve a better apology.
At goodr, we approach the world from a stance of fun, levity and outlandish humor. We are truly passionate about this and believe that fun can change the world and have seen it do so.
We clearly missed the mark greatly with insensitive and damaging words and have hurt people. We were wrong and we sincerely apologize for the pain we have caused.
In the future, we will do our best to use better judgment. We have already learned greatly from this experience and will continue to listen to our community, learn and grow.
Thank you.”