Deepfake content can look and sound real. The proliferation of the images and video on social media platforms, is clouding the online landscape.
Digital media expert, Carnegie Mellon University professor Ari Lightman, explains that anyone can be fooled by deepfakes. And it is easy to generate them.
These manipulated visuals can have severe consequences for individuals and society at large.
And raises significant ethical, moral, and legal questions.
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The Rise of Deepfake Content
The term “deepfake” refers to photos, videos, or audio clips generated by artificial intelligence (AI) to look and sound realistic.
This technology’s accessibility, even to those with limited technical knowledge, raises ethical concerns and violates privacy, exemplified by incidents involving fake sexually explicit images of celebrities like Taylor Swift.
