Premier Inn vehemently denies EasyGroup’s assertion that the standalone use of “easy” or in conjunction with other elements retains a distinctive character in the hotel sector. It underscores the marked dissimilarity between the “easyHotel” mark, adorned with its distinctive font and orange and white colors, and its own symbol—a smiling moon and stars against a purple background.
Different Worlds, Different Markets
Further confounding EasyGroup’s infringement claims, Premier Inn argues that it was never in direct competition with easyHotel. Instead, it identifies Travelodge, Holiday Inn Express, and Ibis as its true rivals. Premier Inn emphasizes that it caters to budget-conscious travelers but distinguishes itself as a versatile lodging choice, unlike easyHotel, which it characterizes as a “super-budget” establishment.
EasyGroup had initially accused Premier Inn of attempting to deceive customers by deploying a slogan strikingly similar to easyHotel’s “stay easy, stay safe” advertising message launched in 2020. The lawsuit maintains that Premier Inn’s use of “easy” in its signs for identical services could confuse potential hotel guests, tarnishing EasyGroup’s storied reputation.
EasyHotel TM Revoking Request : Battle for the Trademarks
While Premier Inn seeks to invalidate the trademarks, EasyGroup pursues damages and an injunction to prohibit Premier Inn from further using the slogan. Additionally, EasyGroup demands a declaration that Premier Inn’s trademarks tied to the phrase are without validity.
