It’s still not clear how many businesses in the world are dependent on Facebook. But it’s possible that Facebook ads maybe 40% less effective. And there is definitely a panic in the Facebook sales and marketing c During a live interview on Clubhouse in March, CEO Mark Zuckerberg said Facebook “may even be in a stronger position” following the iOS changes if it means more businesses start to make sales directly within Facebook’s apps instead of sending users to a web address. Facebook is also working on new features to help make up for the data lost. This includes “new advertising features that require fewer data to measure an ad’s success.” The company is also exploring ways to deliver ads based on data stored on the user’s device. “Apple’s policy is hurting the ability of businesses to use their advertising budgets efficiently and effectively, and the limitations being created are driven by Apple’s restrictions for their own benefit,” a Facebook spokesman added. And claimed Facebook has tried to prepare advertisers with notices, blogs, and webinars. “We believe that personalized ads and user privacy can coexist.”Developing new Facebook features
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Facebook hit hardest when iPhone Users Say “No” to being Tracked
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