Some examples of the mislabeled e-liquid products include:
- One Mad Hit Juice Box—resembles the Tree Top brand apple juice boxes
- Vape Heads Sour Smurf Sauce—resembles War Heads candy
- V’Nilla Cookies & Milk—resembles Nilla Wafer and Golden Oreo cookies
- Whip’d Strawberry—resembles Reddi-wip dairy whipped topping
- Twirly Pop—resembles a Unicorn Pop lollipop and ships with one
In a statement, FDA Commisioner Scott Gottlieb, M.D., said, “No child should be using any tobacco product, and no tobacco products should be marketed in a way that endangers kids… Looking at these side-to-side comparisons is alarming. It is easy to see how a child could confuse these e-liquid products for something they believe they’ve consumed before – like a juice box.”
“We’ll continue to take action against those who sell tobacco products to youth and market products in this egregious fashion,” he added.
On the other hand, FTC Acting Chairman Maureen Ohlhausen, said, “Protecting young children from unwarranted health and safety risks is one of our highest priorities…These letters make clear that marketing methods that put kids at risk of nicotine poisoning are unacceptable.”
