Federal regulators are clamping down manufacturers, distributors, and retailers using kid-friendly packaging to advertise and sell e-liquids for e-cigarettes.
On Tuesday, the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) sent 13 warning letters to 13 companies regarding the matter.
In the letters, the FDA and FTC warned the companies for selling e-liquids with false and misleading labeling or advertising that imitate children’s beverage or food products.
The federal regulators emphasized that the companies are putting children at risk with their misbranded e-liquids. It is a violation of the Federal Food, Drug, and Cosmetic Act. They also cited the companies for illegally selling the products to minors.
E-liquids are harmful to young children
E-liquids are dangerous to young children because their contain nicotine. Young children who ingest liquid nicotine can experience severe harms. They can die from coma, cardiac arrest, respiratory arrest, and even seizure.