Most importantly, companies selling these products have a responsibility to ensure they aren’t putting children in harm’s way. The consensus is that tobacco product marketing should be directed away from minor children, especially because it endangers them. The use of imagery is misleading and may trick kids into thinking the products are things they otherwise eat or drink. The side-by-side comparison among the products is alarming. It is quite simple to see how a child may confuse the e-liquid products for an otherwise familiar product.
Intentionally Malicious Marketing
There are several examples of the products in the warning letters, most of which are being sold through online retailers. For example, “One Mad Hit Juice Box,” resembles children’s apple juice boxes, such as Tree Top-brand juice boxes. Similarly, “Vape Heads Sour Smurf Sauce,” resembles War Heads candy. Yet another product, “V’Nilla Cookies & Milk,” resembles Nilla Wafer and Golden Oreo cookies. Still, other products include “Whip’d Strawberry,” which resembles Reddi-wip dairy whipped topping. And finally, the product “Twirly Pop,” resembles a Unicorn Pop lollipop and is shipped with one.
