FTC files charges against tea and skin care marketer for allegedly misleading consumers

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FTC sues Beam Financial

The Federal Trade Commission (FTC) filed charges against a marketer of tea and skincare products for allegedly misleading consumers with false health claims.

In the complaint, the FTC stated that Teami LLC and its owners Adi Halevy and Yogev Malul have been advertising, distributing and selling tea bundles and skincare products on their websites since 2014.

Their tea products Teami Profit tea, Teami Alive tea, Teami Relax tea, Teami Skinny tea, and Teami Colon tea. Teami Skinny tea, and Teami Colon tea, while their skincare products included the Teami Green Tea Blend Detox Mask and Teami Soothe Tea Infused Facial Oil.

The Commission noted that the defendants’ Teami 30 Day Detox Pack costs $49.99. The price of its other products ranges from $19.99 to 39.99.

The FTC alleged that the defendants marketed their products using false and unsubstantiated efficacy claims. For example, they claimed that the Teami Profit Tea treats cancer, reduces serum cholesterol, and unclogs arteries. They also claimed that the Teami 30 Day Detox causes substantial weight loss (as much as 40 pounds) and burns body fat.

Teami failed to disclose that it is paying influencers to promote its products

Additionally, the Commission alleged that the defendants used well-known social media influencers who failed to disclose that they received payments to endorse Teami products.