Gig Tripping: From Grateful Dead to Taylor Swift, the Travel and Music Experience


The unprecedented fervor even led to Ticketmaster’s inability to accommodate the massive influx of eager fans during the presale, citing both overwhelming demand and bot attacks as contributing factors.

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As Swift embarked on the international leg of her tour, a new trend emerged among her followers – gig tripping. This trend involves fans integrating travel plans with concert attendance, showcasing their unwavering dedication to their favorite artists.

The Deadheads

The roots of gig tripping trace back to the 1970s with the emergence of the Grateful Dead’s devoted followers, known as Deadheads. 

These enthusiasts traveled extensively to attend as many of the band’s shows and festival performances as possible.

They morphed into a dedicated vibrant community centered around the band’s live music experiences.

The culture surrounding Deadheads often included higher instances of drug use compared to contemporary gig trippers.

By the numbers

According to data from Skyscanner, a significant portion of Americans, particularly younger demographics, express willingness to travel for music events.