Gig Tripping: From Grateful Dead to Taylor Swift, the Travel and Music Experience


While many plan to attend local concerts, a substantial portion is open to traveling abroad for gigs, citing cost-saving opportunities and unique experiences as driving factors.

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The rise of gig tripping has not gone unnoticed by travel industry professionals.

Tim Elrod, vice president and travel adviser for Travelmation, recounts booking a European trip for a family attending Taylor Swift’s Eras Tour after failing to secure tickets in the U.S.

The profound influence of artists like Swift in shaping travel itineraries and supporting local economies worldwide.

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Adam Duckworth, president and founder of Travelmation, emphasizes the transformative impact of gig tripping on travel preferences. He notes that fans are increasingly willing to travel long distances to experience Swift’s electrifying live performances.

Taylor Swift remains the most prominent music icon driving the current gig tripping trend. But other artists, such as the Jonas Brothers, Madonna, Olivia Rodrigo, and Nicki Minaj, are also attracting globetrotting fans with their world tours.