A browse of various hashtags related to child modeling on Instagram reveals that many parents may be taking advantage of their children’s natural beauty all in the name of fashion. Today, several investigative journalists revealed that child modeling has become an extremely-profitable, shady business on Instagram.
In fact, a brand director for Pantene has even discussed the ways in which she will research across Instagram for children that may work well in commercials. One such case involves Baby Chanco, an Instagram-phenom who was born with a full head of hair.
Once Yoshiaki Okura, the afore-mentioned brand director, stumbled across the profile of this admittedly-adorable child, she was determined to use the child’s face for a variety of multimedia advertisements.
She expressed her intentions when she stated, “When I saw Baby Chanco, I was really surprised. You know, I’ve honestly never seen such kind of baby to have such unique, thick hair.”
Chanco’s full head of hair resulted in him becoming the face of Pantene in Japan, but his sudden rise to fame has left parents and psychologists shaking their heads. With the digital age being so new, it is extremely difficult to understand any difficulties that this fame may cause in the child’s life.
