FOLLOW US

In a definitive legal win, Amazon has successfully defeated a proposed class action lawsuit brought by Amazon Prime subscribers alleging improper disclosure of their personal viewing information. U.S. District Judge James L. Robart issued a final ruling dismissing the case with prejudice, marking the final defeat in the ongoing Amazon Prime subscribers privacy lawsuit.

The lawsuit, initially filed in March 2024 by Meredith Beagle (VA), Jordan Guerrero (LA), and Sofauna Johnson (CA), claimed that Amazon.com Inc. and Amazon Services LLC improperly shared Prime Video users' personal data with third-party affiliates for marketing and analytics purposes. Despite multiple amendments and added allegations, the court found the plaintiffs failed to present plausible claims of affirmative data disclosure.

In his Friday order, Judge Robart stated that the newly added allegations were “speculative or far removed from the central issue” and reiterated that plaintiffs failed to demonstrate that Amazon Services “actually and affirmatively” disclosed personally identifiable information (PII) to affiliates or third parties.

Judge Robart had previously allowed the plaintiffs an opportunity to revise their claims under the federal Video Privacy Protection Act and California’s Section 1799.3, but the latest amended complaint was again found insufficient. He concluded the plaintiffs “have not moved the needle from a mere possibility to plausibility.”

The plaintiffs attempted to argue that varied “sellers of record” in purchase history implied data sharing among affiliates, but the court rejected the logic, finding no clear connection between these appearances and unauthorized PII disclosure.

This latest ruling brings a definitive close to the matter, as Judge Robart denied the plaintiffs’ request to file a fourth amended complaint.