A similar gaming-focused announcement could happen in 2026, potentially highlighting Lego Batman: Legacy of the Dark Knight.
There is also speculation that Lego may showcase its F1 Academy racing car, blending engineering, branding, and motorsports technology. While this would be less about a consumer product, it aligns with the emphasis on innovation and experiential tech.
Sustainability may also take center stage. Lego has committed to ambitious environmental goals, including reducing carbon emissions by 37% and making its bricks more sustainable by 2032. CES 2026 provides a global platform to reinforce those commitments.
Why Legos Presence Matters
The Conference runs from January 6 through January 9 in Las Vegas, and Lego’s presence underscores how play, digital experiences, and environmental responsibility are becoming core parts of the tech narrative.
“This is CES, not Toy Fair,” one analyst noted. “Whatever Lego brings, it’s likely to be more tech-centric than traditional sets.”
As the conference approaches, all eyes will be on how Legos redefine their role within the broader toy techno-ecosystem.
