According to White, Lyft is “deftly maximizing the benefits by aggressively differentiating its brand/mission around social-conscious values and corporate responsibility.”
“This is good PR, but also good for business (~80% of LYFT’s New Active Riders in the fourth quarter of 2018 downloaded the LYFT app organically,” he added.
Furthermore, White expressed optimism that the opportuning for ride-hailing companies in the United States will continue to expand. He noted that U.S. consumers are spending $1.2 trillion on personal transportation every year.
He noted, “On-demand services have already disrupted traditional ownership models in sectors like entertainment/computing. The continued population migration to cities and the rising costs of personal car ownership will further drive adoption of “Transportation as a Service” (TaaS) models over the coming years.”
