Marketers know through research that consumers exhibit similar behavior. They used this knowledge to develop advertising that appeals to our Pavlovian conditioning. The baby example we used earlier is a good example. If a product becomes associated with a smiling baby, there’s a good chance we’ll develop a positive opinion of that product.
Marketing Needs Science
Consumers these days are far more knowledgeable than they were in the past. They’ve also become very loyal to certain brands. If a marketing department wants to be able to change consumer behavior, they have to have a strong argument to convince them to make a switch. It’s only through a combination of traditional marketing techniques and applied scientific principles that they can achieve the success they’re looking for.
