This story is brought to you by Adidas via the USA Herald Platform
I’m very pumped up for the new Adidas Yeezy launch. Why? Two of my four kids are sneakerheads, and they’ve been chanting “Yeezy! Yeezy! Yeezy!” for the past few weeks. It’s contagious.
In case you’ve missed the fashion boat, the new Yeezy Boost is everything to many people right now. Even Bart Simpson is stoked about the Yeezy!
What’s The Scoop on The New Adidas Yeezy?
New versions of the Adidas Yeezy are due out VERY soon, and sneakerheads all over the world are getting hyped. The Adidas Yeezy Boost 350 v2 Beluga 2.0 is about to drop, and sneaker pandemonium is building.
The shoe was set to release in October, but as with many hyped up sneaker launches, the date is postponed. It looks like the new shoe won’t be available until December 2017.
This sneaker is the 2nd version of the Beluga shoe that released back in September of 2016. The Yeezy Boost 350 V2 Beluga 2.0 comes covered in two shades of grey on the Primeknit upper.
Bold orange is placed on the “SPLY-350” branding on the side panels. Additional details include a heel pull tab with orange stitching on it and a semi-translucent midsole that has been infused with Adidas’ signature Boost technology.
What’s So Great About The Yeezy?
Well, they sell out within minutes any time a new colorway drops, then resell for up to 10-times the original price on eBay. The level of detail of every shoe is also immaculate. Every pair is finely crafted with a knitted exterior, with the various colors weaving in and out to give Yeezys an unmistakable design.
In fact, I even bought my son resell pair for over $350 last year on a trip to Washington D.C. because I just could not resist the colorway. Sure, my husband was furious, but it’s a hilarious family memory, and my kid got a pair of Yeezys!
These sneakers are the first to expose the general public to flyknit like materials outside of the running shoe world. They are super comfortable and also use “boost” technology, which is a foam material which helps absorb shock. They are like walking on clouds – very fashionable clouds. How sweet are these rose colored Yeezys????
Also, what’s super cool is that the Adidas Yeezy is challenging the shoe made for the greatest basketball player of all time, Michael Jordan.
Did I Just Say That The Yeezy Is Challenging The Jordon?
I went there. Yes, I did. The Adidas Yeezy, designed by Kanye West just might be the most popular shoe brand since Jordon. Kanye is certainly saying as much with his lyrics to “Facts,” on which he claims that he’s “jumped over the Jumpman,” Jumpman is Jordon’s nickname, FYI.
What Does Kanye Know About Sneakers?
More than you think. Sure, Kanye West is certainly a divisive person and rapper. His high-profile marriage and outlandish public behaviors leave many people uneasy. However, one thing that cannot be denied is his talent for design.
In 2007, Bape was bar none the most coveted streetwear brand on the planet. The Bapesta sneaker was their crown jewel, and Kanye designed a version that featured his mascot, the “Dropout Bear.”
In 2009 West collaborated with Louis Vuitton to create sneakers that were retailing between $990 and $1,140. In the photo below, rapper T-Pain is wearing the Louis Vuitton Jaspers at a live performance. The Louis Vuitton Jaspers are currently selling for $8,000 on Fightclub.com.
When Did The Yeezy Become So Popular?
It started with Nike, not Adidas. Many people don’t know that Kanye West wore an all black suede pair of the Nike Air Yeezy I during his 2008 Grammy Awards performance of “Stronger” and “Hey Mama.” It wasn’t until after his performance that the public became aware that a collaboration between Nike and Kanye West was in the works.
The hype started immediately. Speculation and rumors about the shoes seen on Kanye’s feet took hold.
The First Yeezy Was Released
In 2009, Kanye West finally released The Nike Air Yeezy to the public. The shoe had three different colorways and came with the remarkable cross-strap. The coolest part of the entire shoe was the glow-in-the-dark sole.
Three loooong years later, in 2012, the Nike Air Yeezy II was announced. Kanye turned this version into a more casual sneaker. The shoe was purposely slimmed down, to create a thinner look on feet and a better fit Kanye West’s foot.
The cross-strap and warped heel remained. It was pretty impressive. The three colorways were Platinum/Wolf Grey, Black, and Solar Red.
Rapper Jay Z and Macklemore were both photographed wearing Nike Air Yeezy 2’s in separate 2012 musical performances. In the photo below, Rihanna is showing off a Black pair. How adorable is she?
The retail price of the Nike Air Yeezy II was $245. But, get this! The shoe gained such notoriety that the resale value shot wildly upward. People were paying $4,000 per pair.
Two years later, the must-have “Red October” dropped after months of canceled releases. The ‘Red October’ was the last shoe of Kanye’s collaboration with Nike. When the partnership ended the resell value for the shoes went through the roof. Kendrick Lamar seems to like his Nike Yeezy 2 Red October. He does look pretty dope (Is that still a word?)
Adidas Lands The Yeezy
Just like that, Kanye announced that he would continue the Yeezy Brand with Adidas. The new collaboration was huge news. Kanye was not happy with his royalty deal over at Nike, and Adidas offered him a generous royalty deal.
In 2015, the Adidas Yeezy Boost 750 was released. It came in a clean colorway with the famous cross-strap, a white boost sole and a zipper on the side. With the Yeezy Boost 750, the name ‘Yeezy’ became the epitome of hype. The shoe retailed for $350. These are on my personal shoe bucket list.