FOLLOW US

Mon

August 24, 2026

Brand Stories September 28, 2017 7 mins read

The New Adidas Yeezy Boost Has Set Off Sneaker Pandamonium

Brand Stories ı By Lynn Steinberg

0 Comments

Adidas Yeezy Boost 350 v2 Beluga 2.0
This story is brought to you by Adidas via the USA Herald Platform

I'm very pumped up for the new Adidas Yeezy launch. Why? Two of my four kids are sneakerheads, and they’ve been chanting “Yeezy! Yeezy! Yeezy!” for the past few weeks. It's contagious.

In case you've missed the fashion boat, the new Yeezy Boost is everything to many people right now. Even Bart Simpson is stoked about the Yeezy!

The adidas yeezy

What’s The Scoop on The New Adidas Yeezy?

New versions of the Adidas Yeezy are due out VERY soon, and sneakerheads all over the world are getting hyped. The Adidas Yeezy Boost 350 v2 Beluga 2.0 is about to drop, and sneaker pandemonium is building.

The shoe was set to release in October, but as with many hyped up sneaker launches, the date is postponed. It looks like the new shoe won’t be available until December 2017.

The new Yeezy

This sneaker is the 2nd version of the Beluga shoe that released back in September of 2016. The Yeezy Boost 350 V2 Beluga 2.0 comes covered in two shades of grey on the Primeknit upper.

Bold orange is placed on the "SPLY-350" branding on the side panels. Additional details include a heel pull tab with orange stitching on it and a semi-translucent midsole that has been infused with Adidas’ signature Boost technology.

New Yeezy

What’s So Great About The Yeezy?

Well, they sell out within minutes any time a new colorway drops, then resell for up to 10-times the original price on eBay. The level of detail of every shoe is also immaculate. Every pair is finely crafted with a knitted exterior, with the various colors weaving in and out to give Yeezys an unmistakable design.

In fact, I even bought my son resell pair for over $350 last year on a trip to Washington D.C. because I just could not resist the colorway. Sure, my husband was furious, but it's a hilarious family memory, and my kid got a pair of Yeezys!

These sneakers are the first to expose the general public to flyknit like materials outside of the running shoe world. They are super comfortable and also use "boost" technology, which is a foam material which helps absorb shock. They are like walking on clouds – very fashionable clouds. How sweet are these rose colored Yeezys????

Also, what’s super cool is that the Adidas Yeezy is challenging the shoe made for the greatest basketball player of all time, Michael Jordan.

Did I Just Say That The Yeezy Is Challenging The Jordon?

I went there. Yes, I did. The Adidas Yeezy, designed by Kanye West just might be the most popular shoe brand since Jordon. Kanye is certainly saying as much with his lyrics to "Facts," on which he claims that he's "jumped over the Jumpman," Jumpman is Jordon’s nickname, FYI.

new adidas yeezy

What Does Kanye Know About Sneakers?

More than you think. Sure, Kanye West is certainly a divisive person and rapper. His high-profile marriage and outlandish public behaviors leave many people uneasy. However, one thing that cannot be denied is his talent for design.

In 2007, Bape was bar none the most coveted streetwear brand on the planet. The Bapesta sneaker was their crown jewel, and Kanye designed a version that featured his mascot, the “Dropout Bear.”

New Yeezy About To Launch in 2017 In 2009 West collaborated with Louis Vuitton to create sneakers that were retailing between $990 and $1,140. In the photo below, rapper T-Pain is wearing the Louis Vuitton Jaspers at a live performance. The Louis Vuitton Jaspers are currently selling for $8,000 on Fightclub.com. New Yeezy by adidas launching

When Did The Yeezy Become So Popular?

It started with Nike, not Adidas. Many people don't know that Kanye West wore an all black suede pair of the Nike Air Yeezy I during his 2008 Grammy Awards performance of "Stronger" and "Hey Mama." It wasn't until after his performance that the public became aware that a collaboration between Nike and Kanye West was in the works.

New Yeezy Launch

The hype started immediately. Speculation and rumors about the shoes seen on Kanye's feet took hold.

The First Yeezy Was Released

In 2009, Kanye West finally released The Nike Air Yeezy to the public. The shoe had three different colorways and came with the remarkable cross-strap. The coolest part of the entire shoe was the glow-in-the-dark sole.

the history of the yeezy

Three loooong years later, in 2012, the Nike Air Yeezy II was announced. Kanye turned this version into a more casual sneaker. The shoe was purposely slimmed down, to create a thinner look on feet and a better fit Kanye West’s foot.

The cross-strap and warped heel remained. It was pretty impressive. The three colorways were Platinum/Wolf Grey, Black, and Solar Red.

the history of the yeezy

Rapper Jay Z and Macklemore were both photographed wearing Nike Air Yeezy 2’s in separate 2012 musical performances. In the photo below, Rihanna is showing off a Black pair. How adorable is she?

the history of yeezy

The retail price of the Nike Air Yeezy II was $245. But, get this! The shoe gained such notoriety that the resale value shot wildly upward. People were paying $4,000 per pair.

Two years later, the must-have “Red October” dropped after months of canceled releases. The ‘Red October' was the last shoe of Kanye’s collaboration with Nike. When the partnership ended the resell value for the shoes went through the roof. Kendrick Lamar seems to like his Nike Yeezy 2 Red October. He does look pretty dope (Is that still a word?)

the history of yeezy

Adidas Lands The Yeezy

 

Just like that, Kanye announced that he would continue the Yeezy Brand with Adidas. The new collaboration was huge news. Kanye was not happy with his royalty deal over at Nike, and Adidas offered him a generous royalty deal.

In 2015, the Adidas Yeezy Boost 750 was released. It came in a clean colorway with the famous cross-strap, a white boost sole and a zipper on the side. With the Yeezy Boost 750, the name ‘Yeezy’ became the epitome of hype. The shoe retailed for $350. These are on my personal shoe bucket list.

Yeezy history

A New Yeezy is Born

Not long after, the Yeezy Boost 350 ‘Turtle Dove’ is launched. This was a low-top model with a flyknit upper and a white boost sole. The change from a hightop to low-top was received with extreme enthusiasm in the sneaker world. When Adidas announced the release date, people started camping out all over the world.

The Yeezy history with adidas

 

In 2016, the Yeezy Boost 350 V2 was born. Kanye took the old 350 design and modified some slight details like a higher heel and the sole. The first colorway of the ‘Version 2' is the Beluga. Soon after, four more colorways were released including the ever popular Oreo seen below. Me likey. What are your thoughts?

Oreo Yeezy

Now We Wait For The Next Yeezy

December is not too long to wait for the Adidas Yeezy Boost 350 v2 Beluga 2.0. While you wait, you can fantasize about the four other colorways that are rumored to be dropped between late November and January 2018. Here is the breakdown:

  • Adidas Yeezy Boost 350 v2 “Beluga 2.0” will now release in December
  • Adidas Yeezy Boost 350 v2 “Semi-Frozen Yellow” will now release in November
  • Adidas Yeezy Boost 350 v2 “Blue Tint” release remains in December
  • Adidas Yeezy Powerphase (Black, Grey) tentatively set for December/January

Kanye West is wearing the Adidas Yeezy Boost 350 v2 “Semi-Frozen Yellow” is the photo below. Who else is jealous?

Adidas Yeezy Boost 350 v2 “Semi-Frozen Yellow”

Where Can I Get A Pair of Yeezys?

Stadium Goods always has a wide selection of Yeezys so be sure to sign up for their newsletter. eBay and Fight Club also have many Yeezy options at various price points. There are lots of fake Yeezy sneakers out there, so buyer beware and save up for the good stuff!

Did this article give you Yeezy fever? If so, SHARE it with ANYONE who might want to learn more about the Adidas Yeezy.

 

Previous Article

Trump Administration temporarily waives Jones Act for Puerto Rico

Read More
8 Posts

Lynn Steinberg

Lynn Steinberg is a contributing writer that covers B2B and B2C stories in a variety of industries and niches. She lives in Chapel Hill, NC with her husband, four children, and three dogs. When Lynn is not writing or taking care of her family, she can be found on her Nook reading, listening to podcasts, or gossiping with her friends. Her dream is to write for a TV sitcom, preferably a remake of The Golden Girls.

Discussion

No comments yet. Be the first to join the discussion!

Don’t Miss It
America August 21, 2026
Boy Left on Mount Fuji Alone…

Picture a school essay titled “How I Spent My Summer…

By – Rihem Akkouche
America August 21, 2026
Publix Blueberry Recall Escalates to FDA’s…

A carton of frozen berries sitting quietly in a freezer…

By – Rihem Akkouche
America August 21, 2026
World Cup Brawl Leads to Major…

EAST RUTHERFORD, N.J. — The World Cup final between Spain…

By – Jackie Allen
Breaking News August 21, 2026
Tyler Duckworth, ‘The Challenge’ Champion, Dies…

 The two-time MTV winner had been in front of an…

By – Ramzi Salem
High Profile Court Cases August 21, 2026
Alex Jones’ $45M Punitive Award Cut…

AUSTIN, Texas — The Texas Third Court of Appeals cut…

By – Michallie Harrison
High Profile Court Cases August 21, 2026
Pawleys Island School Closes After Sex-Offender…

PAWLEYS ISLAND, S.C. — Pawleys Island Christian Academy has closed…

By – Michallie Harrison
America August 21, 2026
Eric Swalwell Faces FBI Search as…

WASHINGTON — Former congressman Eric Swalwell is facing an escalation…

By – Jackie Allen
America August 20, 2026
Ilja Dragunov Departs From WWE, Closing…

A wrestler once billed as “the Mad Dragon” has slipped…

By – Rihem Akkouche
America August 20, 2026
Comcast $117.5M Settlement Clears Final Hurdle…

A data breach that touched more than 31 million lives…

By – Rihem Akkouche
America August 20, 2026
Mitsubishi Electric to Acquire PCI Energy…

Mitsubishi Electric Corp. just planted a much bigger flag in…

By – Rihem Akkouche
America August 20, 2026
ISIS New York Capitol Attack Plot…

A plan authorities describe as both deliberate and deeply dangerous…

By – Rihem Akkouche
America August 20, 2026
KKR’s $9B UGI Bid Headlines a…

Wall Street’s rumor mill never really sleeps, but this week…

By – Rihem Akkouche
America August 20, 2026
Slayer’s Law Blocks Nick Reiner From…

The Slayer’s Law more commonly called a “slayer statute,” has…

By – Jackie Allen
America August 20, 2026
Bitcoin Twins See Bitcoin’s $65,000 Level…

The Bitcoin Twins, Cameron and Tyler Winklevoss, are once again…

By – Jackie Allen
America August 19, 2026
Hayden Panettiere Death Investigation Heats Up…

 Police Seek Answers in Panettiere’s Final Hours A Death Investigation…

By – Jackie Allen
America August 18, 2026
Hayden Panettiere Remembered for her Acting…

Hayden Panettiere, the former child star who became internationally known…

By – Jackie Allen
America August 18, 2026
Penn State Cocaine Ring Used Pledges,…

HARRISBURG, Pa. — Fourteen people face charges in an alleged…

By – Michallie Harrison
America August 18, 2026
Homewrecker Lawsuit Puts North Carolina’s Rare…

Former Sen. Kyrsten Sinema is at the center of a…

By – Jackie Allen
America August 20, 2026
California AB 2624 Reaches Newsom as…

INSIDE THIS REPORT AB 2624 would protect threatened immigration-service workers.…

By – Samuel Lopez
America August 20, 2026
Robin Williams’ Children Reactivate His Instagram…

Inside This Report Zak, Zelda, and Cody Williams have relaunched…

By – Samuel Lopez
America August 19, 2026
Christian Metal Band Demon Hunter Declares…

INSIDE THIS REPORT Christian metal band Demon Hunter has sued…

By – Samuel Lopez
America August 19, 2026
Judge Removed After Saying Jury “Got…

INSIDE THIS REPORT A visiting judge removed Judge John Roach…

By – Samuel Lopez
America August 19, 2026
Did the Government Just Admit It…

INSIDE THIS REPORT Avi Loeb says government sources asked him…

By – Samuel Lopez
America August 19, 2026
Eight Years After Elon Musk Shot…

Key Takeaways Elon Musk’s Tesla Roadster has been traveling through…

By – Samuel Lopez
America August 16, 2026
Perez Hilton’s Mother Seeks Temporary Custody…

By Samuel López | USA Herald Perez Hilton’s family has…

By – Samuel Lopez
America August 13, 2026
Taylor Farms Jalapeño Recall Salmonella Scare…

A single shipment of peppers has set off a chain…

By – Rihem Akkouche
America August 12, 2026
Heat Dome Brings Dangerous Temperatures Across…

A powerful Heat dome is expanding across the United States,…

By – Jackie Allen
America August 8, 2026
Joe Biden: Hunter Says the Prostate…

Former President Joe Biden is experiencing a worsening battle with…

By – Jackie Allen
America August 1, 2026
Stormed the Border: Spain Says 25,000…

CEUTA, Spain (AP) — Spanish authorities say thousands of migrants…

By – Jackie Allen
Breaking News July 29, 2026
Trump Ends Medicare Part D Subsidy,…

The Trump administration is ending a Medicare Part D subsidy…

By – Michallie Harrison
America August 17, 2026
Von Miller Cowboys Contract Brings Future…

Some homecomings happen quietly. This one came with a social…

By – Rihem Akkouche
America August 14, 2026
White House Denies Role in Josh…

LOS ANGELES — The White House is denying any role…

By – Michallie Harrison
America August 13, 2026
Prichard Colon Death: Once-Unbeaten Boxer Dies…

Prichard Colon never threw another punch after that October night…

By – Rihem Akkouche
America August 13, 2026
Tiger Woods and Nike: 27-Year Partnership…

Tiger Woods built one of the most lucrative athlete-brand partnerships…

By – Jackie Allen
America August 12, 2026
209 Triple-Doubles, Two Offers Declined: Russell…

There were two NBA teams ready to hand Russell Westbrook…

By – Rihem Akkouche
America August 11, 2026
Part 2. Archbald Faces Big Expansion…

In Archbald, Pennsylvania, a community of roughly 7,000 residents, the…

By – Jackie Allen

No posts found.

No posts found.

Signup for the USA Herald
exclusive Newsletter