Advertisers have once again paid lots of money to have their ads air Super Bowl commercials. Regardless of which team wins, the big winner may be CBS where the Super Bowl will air. Advertisers will pay about $10.5 million for a one-minute spot. Advertisers worked out their own deals with the network. Anheuser-Busch has purchased a record 6.5 minutes of advertising during the game.
Early Game Super Bowl Commercials Fetch Premium
The most expensive commercials will play early in the game between the New England Patriots and the Los Angeles Rams. Other expensive advertising will surround the halftime show that will feature Maroon 5. They are the official beer of the Super Bowl. Up to 100 million people could watch at least part of the game.
Stretch Value of Super Bowl Commercials
Many advertisers are figuring out how to make their advertising dollars stretch further by leaking their ads ahead of time. Others are hoping that their ads play well with audiences so that they can run them long after the last whistle has blown.
Mr. Peanut, Doritto’s Dog and Others
Watching the advertising may be more exciting than watching the game. Betters in Las Vegas are predicting that the New England Patriots will win. Some are saying the final score will be 20 to 6. Therefore, you may want to keep watching to see the Dorito’s dog, view Mr. Peanut and experience Bud’s celebration of wind power.
No Marijuana Advertising
There is one Super Bowl ad that you will not be seeing this year. CBS has turned down a commercial from New York-based medical marijuana company Acreage Holdings. The company reportedly was willing to pay over $10 million to have their one-minute spot play anytime during the Super Bowl.
Super Bowl Advertising Rates
Ads in the Super Bowl have not always been this expensive. A one-minute spot cost $40,000 during the first Super Bowl. Even if you adjust that figure for inflation, a 30-second spot would cost only $300,000. The cost of advertising at the Super Bowl had grown to $440,000 adjusted by the time players played the 10th Super Bowl. It was not until 1983 that advertisers paid over $1 million adjusted for a 30-second spot.
