Growth in the insurance world often looks less like a sudden leap and more like carefully choosing the right neighbors to bring under one roof. That's exactly the strategy behind NFP's latest move: the company, an Aon subsidiary and leading property and casualty broker and benefits consultant, announced it has acquired Moores Insurance Management, Inc., a multi-disciplinary risk management firm based in Minneapolis, Minnesota.

Leadership Makes the Jump Together

The acquisition isn't just about absorbing a book of business — it's bringing key leadership along for the ride. Mark Moores, CEO of Moores, will join NFP as senior vice president of Commercial P&C, reporting to Amanda Ruback, managing director of P&C for NFP's Central region. Meanwhile, Jack Moores, president of the firm, will step into the role of senior vice president of Personal Lines, reporting to Mary Mullen, senior vice president of Personal Risk for NFP's Central Region — a leadership transition designed to keep continuity intact even as ownership changes hands.

A Company Built Over Decades

Moores brings serious history to the table. Since 1987, the firm has built a well-respected reputation serving high-net-worth individuals and businesses across an impressive 43 states — a geographic reach that suggests this isn't simply a regional player being folded into a bigger operation, but a genuinely established firm with a footprint stretching well beyond Minnesota's borders.

Executives Frame the Deal as a Natural Fit

Brett Woodward, president of Personal Risk for NFP, welcomed the acquisition with clear enthusiasm. "We are thrilled to welcome Mark, Jack and the Moores team to NFP," he said. "Moores is a long-standing risk management firm and this addition further establishes our presence in the Minnesota market and positions us well to continue delivering P&C insurance solutions for high-net-worth and commercial clients." His comments framed the deal less as an acquisition in the traditional sense and more as a strategic reinforcement of territory NFP already valued.

Moores Leadership Sees Opportunity, Not Loss

For their part, Mark and Jack Moores struck an equally optimistic tone about what comes next. "Joining NFP marks an exciting next chapter for Moores," they said in a joint statement. "The combination with NFP will create significant value for clients, pairing our deep local relationships with NFP's broad resources and capabilities. Together, we will be even better positioned to deliver integrated solutions that meet the evolving needs of high-net-worth individuals and business owners."

A Partnership Built on Complementary Strengths

Taken together, the deal reads as a pairing of two different but complementary strengths — Moores' decades of hands-on local relationships combined with NFP's broader national resources and infrastructure. It's the kind of combination that, on paper at least, promises clients the best of both worlds: the personal touch of a firm that's spent nearly four decades building trust, backed now by the deeper bench strength of a much larger organization.

For Minnesota's high-net-worth individuals and business owners who've relied on Moores for insurance guidance, this transition signals not an ending, but an expansion — the same familiar faces now backed by considerably more firepower.