Opera announced a partnership with Yat, a company that enables the creation of emoji-based web addresses (URL). The web browser is aiming to integrate the emoji system in Opera browsers across all operating systems. The duo launched an event to distribute seven nonfungible tokens (NFTs) from legendary NFT artist Fvckrender valued at a starting price of 2.89 Ether (ETH).

Yat’s NFT project allows users to own personalized emojis that can be used as universal digital identifiers and wallet addresses. Not long ago, Opera released a beta version of a new Crypto Browser Project.

The integration will enable the users of Opera to surf the web by entering emojis into the URL bar instead of words. The "emojification" of Opera, as the company calls it, is a "new, easier and more fun" way to find and be directed to Yat pages, according to Jorgen Arnesen, executive vice president of mobile at Opera.

"The partnership marks a major paradigm shift in the way the internet works. Through the integration with Yat, Opera users are able to ditch .com or even words in their links and use emojis to be directed to websites."

Emojis embedded on web pages will link to the corresponding "y.at/" page automatically. Famous artists and celebrities were among the first to invest in and use their Yat emoji web addresses, simply called Yats. For example, rapper Lil Wayne's (y.at/alien-musical note) Yat page directs users to his record label's site and DJ Steve Aoki's (y.at/birthday cake-musical note) page takes users to his website.