Emojis embedded on web pages will link to the corresponding “y.at/” page automatically. Famous artists and celebrities were among the first to invest in and use their Yat emoji web addresses, simply called Yats. For example, rapper Lil Wayne’s (y.at/alien-musical note) Yat page directs users to his record label’s site and DJ Steve Aoki’s (y.at/birthday cake-musical note) page takes users to his website.
