Advertising platform Outbrain, advised by three law firms, announced plans on Thursday to acquire global omnichannel video advertising platform Teads from telecommunications company Altice in a $1 billion deal. The acquisition is set to create a major player in the open internet advertising market.
Outbrain Acquires Teads : Deal Details
The purchase price for Teads includes $725 million in upfront cash and $25 million in deferred cash. Additionally, the deal comprises $105 million of convertible preferred equity and 35 million shares of Outbrain’s common stock, according to a statement.
The new combined platform will integrate 20,000 direct advertisers with over 10,000 premium media environments. It aims to enhance outcomes for awareness, consideration, and performance objectives, according to the statement.
Outbrain Acquires Teads : Strategic Vision
“The combination of our highly complementary offerings accelerates our vision to become the preferred partner to deliver meaningful brand outcomes across premium, quality media environments — while scaling the industry-leading offerings Teads is known for,” said Outbrain CEO Davis Kostman. “I believe this combination and the transaction’s financial structure position Outbrain to deliver significant shareholder value in the years to come.”
