In the Internet space there is one guy who has for almost two decades exposed scammers, and stood for ethics in marketing even when faced with enormous pressure from those who would do him harm. We originally discovered Pace Lattin almost a 8 years ago, when he was targeted by blackmailers that insisted on spreading rumors about him, posting false allegations against him unless he paid them hundreds of thousands of dollars. He refused to do so – and in the end one of his blackmailers even killed himself rather than go to jail.
He’s still at it years later, taking down all sorts of scammers and fraudsters, exposing them in his own website at PACEDM.com and other publications.
He had a few minutes out of his busy schedule to sit down with us, and we asked him about what he is doing with himself and the state of the marketing industry:
USAH: First of all, what is the current state of fraud in online marketing?
Pace Lattin: It’s worse than ever. Companies like Facebook and Twitter uses to actually seem to care a bit about scams on their sites when they started and for their first few years. Now they only pretend to actually want to stop the scams – because they know billions and billions of dollars are spent on ads from questionable sources. As long as someone pays their bill, and it doesn’t interfere with their system, they’ve done almost nothing to prevent someone from running scammy ads.