Peloton is claiming Icon’s use of false reference pricing drove consumers away from their product using unfair business practices.
[pdf-embedder url=”https://usaherald.com/wp-content/uploads/2020/05/Peloton-v.-ICON-Fitness-DDE-1-99-cv-de559-1-4.pdf” title=”Peloton v. ICON Fitness, DDE-1-99-cv-de559-1 (4)”]
But Icon is not the first competitor Peloton has gone after. Before Icon, it was Echelon, and before that it was Flywheel.
Echelon. In October, 2019, Peloton filed suit again competitor, Echelon. Peloton accused Echelon of “freeriding” off Peloton’s innovative technology rather than developing their own.
This lawsuit followed a poor trading debut, which saw Peloton close down 11% on their first day of trading, Peloton’s CEO, John Foley, expressed disappointment and pointed to “interesting times” in the market. As of this reporting, there are no updates on the case.
Flywheel. In 2018 and again in 2019, Peloton filed suit against Flywheel, claiming their Fly Anywhere bike used parts of their technology that tracks and compares rider performance. Peloton asserted that the Fly Anywhere bike was a copycat version of their own bike.
