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Investors can now buy cryptos in a new way.

This month, Schwab Asset Management released its Schwab Crypto Thematic ETF (STCE) to embrace investors' demands.

David Botset, told CNBC’s “ETF Edge” that the new feature is unique because investors get an indirect way to play cryptocurrencies significantly.

“It is a very speculative investment,” the head of equity product and strategy said on Monday. “But we are seeing certain segments of Schwab investors that are seeking access to this asset category in their portfolios.”

The fund does not target actual digital currencies. Instead, it bundles firms with skin in the game.

″[The Schwab Crypto Thematic ETF] is different than other crypto-related ETFs on the market today in the way that the index identifies, selects and weights constituents based on a company’s relevance to the crypto ecosystem using natural language processing,” Botset said in the ETF launch news release.

Widely held crypto names, including MicroStrategy, Marathon Digital, Riot Blockchain, Coinbase, Silvergate Capital, Robinhood, and Interactive Brokers, have holdings in the fund.

The crypto thematic ETF, with its low-cost and index design, is different from other funds, Botset explained. The fund is “the lowest-cost crypto-related product in the marketplace at 30 basis points.” A basis point equals 0.01 percentage point. 

“Our approach of combining the human insight with AI and in models to assess companies’ exposure to the crypto theme, we think, is differentiated,” he said of the fund.

The Schwab Crypto Thematic ETF surged roughly 5 % since its launch on Aug. 4.

Botset contends launch timing “was happenstance,” acknowledging the dramatic downside in the space.