What Social Psychology Brings When Marketing to Women

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The female brain also has subtle differences in the areas that process speech and body language, as well as manage several tasks at once. The female brain has also been designed to help build harmony into the world, especially when children are involved. Women use their bonds with other people to build relationships that will help her (and those who are in her circle) manage potentially problematic situations.

So, with these difference in the brain, women have strengths that men do not have because of their physical makeup. For example, women have more nerve cells on the left side of the brain which allows them to process language better than men can and this explains why women have such an easy time with communication. The differences also affect the way that women read and understand cues in emotions and body language.  Men more often do not notice subtle shifts in tone or small movements in body language. Both strengths help women care for children and work cooperatively within communities. Because of the more connections between the two sides of the brain, women are often more successful with multitasking than their male counterparts. They also make connections between thoughts and ideas that may mean they offer ideas while men are thinking. Some men see this as “getting off course”.