Women’s Roles as Automotive Consumers
Women’s spending habits defy traditional roles. Take the auto industry, for example. Women are influencers in the automotive industry as they affect up to 80% of all new vehicle purchases as they by vehicles for themselves and their children after they become licensed drivers. Women are the ones who service their family cars (in 65% of customers) and they spend over $200 billion on their cars and servicing them. Women are clearly spending more time and money at car dealerships, but many automotive marketing campaigns fail to reflect these facts. Fraser Communications has done in depth research on women and how to communicate and market to them.
Create Marketing Campaigns for Women Using Brain Research and Financial Data
It is important for companies to evolve. Marketing campaigns should be designed using useful data regarding the brain as well as shopping and spending habits of potential customers. Businesses that want to be successful understand how and why women see the world differently than men do.
