What Creates Loyal Female Customers
When women feel like they are understood, they are more likely to buy products. Women who have purchased cars do report that they are not understood by those who sell and service vehicles. Understanding and respecting the needs of women is necessary for companies and their marketing plans to go to the next level. When women feel they are being treated with respect by a company or brand, they become loyal. Women will pay more for quality, respect and peace of mind. If they feel they are being taken advantage of because they are women, companies will never see those women again. Sometimes it is “in the details” for women. Small differences and signals make a difference. Listening carefully to women and asking what they want is a critical starting point.
