“When clients use my concierge trusted advisors service, they never have to guess if the professional will be able to meet their needs. A member of my brokerage personally matches every homeowner who calls with the appropriate vendor. Our goal is to build relationships with our clients, therefore creating raving fans as well as being an active part of the community.”
The only surprising thing about this strategy is that more realtors don’t offer a similar service. It’s a sound strategy that provides real value to the client and I have staked my reputation on it.
Another important strategy for marketing a home that’s suggested in this book is the use of current technologies to increase the visibility of a home. MLS listings are a good starting point to give your home an online presence, but there are some other effective tools that should be implemented as well. One of these is a tool called Team Phone which empowers a real estate team to keep in constant contact with each other to follow up on leads and to provide clients with the best possible service and answers when they need them.
